Viewers retain 95% of a message when they watch it in a video. They only retain 10% when they read it, according to WebFX. These statistics, among others, prove why video matters when it comes to marketing for brands and businesses both big and small. From customer testimonials to viral commercials that make people laugh, marketing through video is on the rise and doesn’t show any signs of slowing down.
Youtube states video consumption increases every year. This means that the demand for video content continues to grow, according to Hubspot.
Video entices potential customers and keeps them engaged with the age-old secret; show not tell. A potential customer is able to see, hear and experience a brand or product in action through video.
Here are 4 Reasons Why Your Business Needs Video Marketing:
#1 Video Extend’s a Brand’s Reach
People who watch videos, share videos. Video allows a brand’s message to be shared and extends the brand’s reach. A video can represent the style and tone of a brand. Through visuals, storytelling and music, a video has the power to be a visual statement of what a brand represents. With the potential for video to go viral, a brand’s exposure is increased when marketing through video is created.
#2 Video Influences Purchase Decision
72% of people would rather use video to learn about a product or service and 79% of people say a brand’s video has convinced them to buy a product, according to Wyzowl. As more and more people rely on reviews before making purchasing decisions, the demand from the consumer for video is high, in order to understand a product or brand before buying it.
#3 Video Builds Trust
A well-executed video with high-quality visuals and an emotive tone, can allow a brand to communicate effectively with their consumer. Video is a genuine way for a brand to tell an authentic, human-story. When a consumer relates to a company’s story, the consumer trusts the company. Offering a video on a company’s website, let’s the customer know that the brand is willing to invest in the customer’s experience, creating trust between a brand and a customer.
#4 People are Looking for Video
85% of people want to see video content, according to Wyzowl. Instead of reading, being visually stimulated is more appealing to consumers in 2020. From live videos to animated videos, companies have the power to appeal to the demand of consumers by creating more video content.
There is statistical proof about the power that video has in marketing and in communication from brand to consumer.
How will you use video to share your brand’s story?
If you want to add video to your next marketing plan; contact ThinkBIG Productions. We are here to tell your story. firstname.lastname@example.org