Photo by cottonbro from Pexels Viewers retain 95% of a message when they watch it in a video. They only retain 10% when they read it, according to WebFX. These statistics, among others, prove why video matters when it comes to marketing for brands and businesses both big and small. From customer testimonials to viral commercials that make people laugh, marketing through video
Lydia Martinez-Cash, has been represented as an actress for over 10 years in the Southwest Market, successfully being cast in over 25 independent film productions. Today, Martinez-Cash continues working as an actress. After years of experience in front of the camera, this Texas-based actress has begun leading behind the camera, as a casting director. Martinez-Cash shares with us what she
Companies who use video on their website, experience a 41% increase in traffic, compared to companies who don’t, according to Forbes. One-third of all internet activity is video viewing, according to Rocketspark. Video not only engages people but it catches their attention and communicates to them in an impactful way. Why should you use video for your website or social
A week for director and cinematographer, Chase Rees, involves three things: directing, shooting, and then editing projects created all across Houston and beyond. Taking a moment to reflect – now, more than a decade into his professional filmmaking career – Rees shares insights from his journey of becoming a creative professional in the city that gave him his start.