Companies who use video on their website, experience a 41% increase in traffic, compared to companies who don’t, according to Forbes.
One-third of all internet activity is video viewing, according to Rocketspark. Video not only engages people but it catches their attention and communicates to them in an impactful way.
Why should you use video for your website or social media page?
The best answer is because video increases trust.
When making a decision to buy something, millennials lean more towards buying from brands that are authentic versus those that they feel are not, according to AdWeek.
Offering video on a website, shows potential customers that the brand or company they are looking at, is willing to invest in the customer’s website experience. This creates trust between a brand and a customer.
According to ReelSEO, offering a video on a website, increases a customer’s decision about converting to a brand, regardless if the customer watched or did not watch the video.
A fact that came out of this study featured on Tubular Insights, is that poorly executed or shoddy video may have a detrimental effect on a website. This relates to poor copy or unimpressive photos that draw customers away, instead of drawing them in.
When it comes to video, quality is key.
When you’ve made the decision that you want to add video to your website, it is difficult to even know where to start when it comes to the video production process.
Our team at ThinkBIG productions would love to answer any questions you have about the video production process, after all, video is what we do.
Feel free to reach out to us.